The National Football League has launched its highly-anticipated streaming service called NFL+, which to start will only be available on mobile devices.
Of course, the app is being released ahead of the upcoming NFL 2022/23 season and will provide users with access to all local and primetime games once the season kicks off. However, for those who sign up now, the platform will also offer them access to out-of-market preseason games. NFL+ will replace NFL Game Pass, which offered similar features.
“We look forward to continuing to grow NFL+ and deepening our relationship with fans across all ages and demographics, providing them access to a tremendous amount of NFL content, including the most valuable content in the media industry: live NFL games," said NFL Commissioner Roger Goodell.
Image Credit: NFL
Why This Trend Is Growing
- Mobile Sports Streaming
- The launch of NFL+ streaming service on mobile-only devices showcases the demand for sports content on-the-go, presenting opportunity for other leagues and sports providers to make similar offerings.
- Replacing Traditional TV Broadcasts
- The shift towards on-demand sports streaming services, such as NFL+, could potentially disrupt traditional TV sports broadcasting and create new opportunities for advertisers to reach audiences through more personalized content.
- Subscription-based Sports Content
- With NFL+ replacing the previously popular NFL Game Pass, other sports leagues and organizations can consider similar subscription-based models for their content, which could incentivize fans to sign up and result in more predictable revenue streams.
Industries Being Reshaped
- Sports Media
- The launch of NFL+ highlights a shift towards mobile-first, on-demand sports content that other sports media companies can emulate to attract fans and create new business models.
- Mobile App Development
- The release of NFL+ as a mobile-only app presents an opportunity for software developers to create similar apps for other sports leagues or to partner with existing leagues to develop their apps.
- Advertising
- The rise of personalized, on-demand sports content through streaming services like NFL+ presents new opportunities for advertisers to reach and engage with targeted audiences through more dynamic and customized content.
