Apple's HomePod is set to hit the market, and its playlist rival Sonos, humorously wished Apple good luck on Twitter with a Spotify playlist entitled, "Welcome to the Party."
The playful marketing stunt read "Good luck with your #homepod launch. We made you a playlist." Some of the songs featured included "You're crazy for this," "Two is better than one," and "We're going to stay friends over everything." Apple's move into the home sound system market directly rivals Sonos, but the brand is using this marketing stunt as a means of acknowledging its dependency on Apple, as Sonos relies on integrating with Apple products, in order to be more convenient for a wider consumer base.
Image Credit: Sonos
Sonos' Welcome to the Party Playlist Was Directed at Its Rival
Ellen Smith — February 13, 2018 — Marketing