To kick off the launch of Sonos' latest ultra-portable speaker, the Sonos Roam, the brand recently launched the Wild Tracks comparing aimed at contemporary travelers. The new marketing scheme aims to explore America's premier outdoor destinations through its partner playlist. The move comes after a recent study that found that "74% of respondents choose music as their preferred adventure buddy, even over friends and select family members."
In an effort to inspire the exploration of the eleven partner-curated playlists (some of which are by the likes of Joe Holder and Emma Lovewell), Sonos launched a 60-second film that "that visually and sonically explores the relationship between sound and nature." The video can be found on YouTube and "encourage listeners to seek their own adventure."
To learn more about Wild Tracks, the all-new Sonos Roam, and get inspired to explore the great outdoors, fans can visit the brand's website.
Image Credit: Sonos,
What Makes This Trend Stand Out
- Nature-inspired Marketing
- There is an opportunity for brands to use nature as an inspiration for their marketing campaigns, especially in the travel industry.
- Experience-based Advertising
- Brands can create promotional content that highlight experiences related to their products, which can appeal to customers' emotions and interests, as seen in Sonos' Wild Tracks campaign.
- Personalized Playlists
- There is a growing trend of creating curated playlists that cater to specific activities or moods and brands can take advantage of this by creating their own customized playlists to promote their products or services.
Sectors Adopting This
- Outdoor Recreation
- Brands in the outdoor recreation industry can create marketing campaigns that use nature as an inspiration, and create personalized playlists for their customers based on different activities and destinations.
- Consumer Electronics
- Companies in the consumer electronics industry can promote their products by highlighting their suitability for outdoor activities, and target adventure-seeking customers who prioritize music during their travels.
- Music Streaming
- As music is a preferred adventure buddy, music streaming services can create playlists that cater to different outdoor activities and partner with brands to promote their products through their customized playlists.
