Sonos Launches its Experiential Era 300 and Era 100 Speaker Series
Jana Pijak — March 7, 2023 — Tech
References: sonos
Experiential audio brand Sonos just launched its two new speakers: the Era 300 and Era 100, both designed for optimal spatial sound and crafted with sustainable materials. Best known for fusing professional sound quality with discreet design details, the brand stays true to its ethos with this new series of understated, high performance speakers.
The Era 300 features an hourglass design with multi-channel surround sound for home theaters and was created in collaboration with leading artists. Sonos did extensive product testing before the launch in order to ensure premium sound quality levels that would align with the intended way artists wanted their music to be heard.
The Era 100 offers a rich stereo experience and encourages consumers to optimize their sound experience anywhere in their home. The speaker features two angled tweeters and a large midwoofer for exceptional bass quality. It can also be paired with another Era 100 for room-filling sound.
The Era 300 and the Era 100 from Sonos are both made with post-consumer recycled plastic materials and boast sustainably sourced paper packaging. They also feature a new and more intuitive user interface, upgraded connectivity, and Trueplay optimization. The Era series offers more sustainable and immersive sound options for music and movie lovers alike, encouraging users to truly embrace sound again -- whether experiencing it in different rooms around their home or in their favorite spot for optimal music listening.
The Era 300 features an hourglass design with multi-channel surround sound for home theaters and was created in collaboration with leading artists. Sonos did extensive product testing before the launch in order to ensure premium sound quality levels that would align with the intended way artists wanted their music to be heard.
The Era 100 offers a rich stereo experience and encourages consumers to optimize their sound experience anywhere in their home. The speaker features two angled tweeters and a large midwoofer for exceptional bass quality. It can also be paired with another Era 100 for room-filling sound.
The Era 300 and the Era 100 from Sonos are both made with post-consumer recycled plastic materials and boast sustainably sourced paper packaging. They also feature a new and more intuitive user interface, upgraded connectivity, and Trueplay optimization. The Era series offers more sustainable and immersive sound options for music and movie lovers alike, encouraging users to truly embrace sound again -- whether experiencing it in different rooms around their home or in their favorite spot for optimal music listening.
Trend Themes
1. Spatial Sound Technology - Companies in the audio industry can capitalize on the trend of spatial sound technology to offer consumers an immersive audio experience.
2. Sustainable Materials - Brands in various industries can take advantage of the trend towards sustainable materials, like post-consumer recycled plastic and sustainably sourced packaging, to appeal to environmentally-conscious consumers.
3. Collaborative Design - Collaboration with artists can provide disruptive innovation opportunities for companies in the audio industry as they seek to combine professional sound quality with unique design elements.
Industry Implications
1. Audio - The audio industry can leverage the advancements in spatial sound technology to create innovative products that offer a more immersive listening experience.
2. Consumer Electronics - Consumer electronics companies can capitalize on the trend towards sustainable materials to appeal to consumers who value eco-friendliness.
3. Art and Design - Art and design industries can seek collaboration with innovative audio brands to offer unique products that combine professional sound quality with creative design elements.
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