These 100 examples of March 2018 business innovations highlight the creative ways in which companies are expanding or changing their services to provide a more convenient experience for the contemporary consumer, both in-store and online.
Virtual marketplaces are beginning to grow in popularity as they offer the consumer the convenience of online shopping with the reassurance of purchasing a product in-store. These emerging user-friendly eCommerce platforms includes the 'Bump,' a P2P streetwear re-selling app, and Diamond Hedge's Jewelry Try-On App, which lets shoppers try-on rings in augmented reality prior to visiting an in-store location.
In addition, brick-and-mortar locations are supporting various political and social movements to further engagement with consumers. Missguided has introduced a series of diverse mannequins which highlights stretch marks and other natural body features. Meanwhile select LUSH stores have undergone a makeover to support the brand's #TransRightsAreHumanRights campaign.
- Gen Z
- Gen Alpha
- Millennial
- Gen X (primary audience)
