Many convenience stores prioritize the sales of low-cost, grab-and-go goods, but Lawson Inc., a convenience store franchise chain in Japan, launched a pop-up targeting the busy, yet health-conscious businessperson.
At the pop-up shop set up in January in Tokyo, Lawson Inc. spotlighted low-carbohydrate snacks and even curated nine different meal suggestions for different kinds of consumers. For someone who wanted to "work actively throughout the day," Lawson Inc. suggested a sandwich, a green smoothie and a hard-boiled egg.
As well as being able to find quick, easy and healthy meal ideas in-store, consumers had the chance to consult the store manager, a certified dietitian who could offer also guidance tailored to one's lifestyle and eating habits.
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