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60 Gen X Shopping Innovations

From In-Store Workspaces to Shape-Specific Canadian Womenswear

— May 23, 2018 — Business
These Gen X shopping innovations are largely centered around accessible luxury, simplicity and practicality. Described as having "more spending power than any other age group," Gen X consists of adults aged 35 to 55 who make up 25% of today's consumer population.

Whether looking to retire comfortably or seeking ethical and eco-friendly products for a growing family, this group's buying habits are influenced by cost as well as quality. Standouts in the realm of e-commerce include Ninety-Eight's shape-specific womenswear -- the Canadian startup focuses on "the other 98% of women" by specializing in inclusive and travel-friendly apparel -- along with Ordo's oral care subscription box which includes aesthetically pleasing brushes, heads, batteries and more.

Brick-and-mortar examples to note include Samsung's CF Toronto Eaton Centre location which is home to immersive product testing stations, and event spaces along with connected grocers that are all about making shopping trips more personalized and seamless for buyers.

Other Gen X shopping innovations to note include accessible healthy meal kits for those looking to stay nourished while leading a busy life and premium direct-to-consumer mattresses that offer affordable luxury to a mass market.
7.1
Score
Popularity
Activity
Freshness
60
Unified Grocer Loyalty Programs
Unified Grocer Loyalty Programs
Loblaws Merges Its Shoppers Optimum & PC Plus for More Benefits
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59
Money-Based Business Apps
Money-Based Business Apps
'MoneyVoice' Empowers Consumers to Change Businesses They Patronize
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58
Access-Granting Shopping Services
Access-Granting Shopping Services
Non-Members Are Able to Place Costco Orders With Google Express
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57
Grocery Store Booze Deliveries
Grocery Store Booze Deliveries
Publix Grocery Wants to Deliver Alcohol to Consumers' Doorsteps
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56
Movie Ticket Reward Progams
Movie Ticket Reward Progams
Fandango's VIP Loyalty Program Offers Cash Credit Rewards for Movies
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55
Luxury Retail Loyalty Pavilions
Luxury Retail Loyalty Pavilions
Tmall x Alibaba's Luxury Pavilion Blends Online & Offline Shopping
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54
Crypto Adult Film Payments
Crypto Adult Film Payments
Playboy TV is Launching a Crypto Payments Option for Customers
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53
Simple AI Shopping Extensions
Simple AI Shopping Extensions
Shoppingo Supports All of India's Major E-Commerce Sites
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52
Department Store Subscription Boxes
Department Store Subscription Boxes
Macy's Beauty Box Subscription Provides Samples and Discounts
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51
Tourist-Targeted Payment Platforms
Tourist-Targeted Payment Platforms
Lacoste's Use of the Alipay System Attracts Foreign Shoppers
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50
Accessible High-End Knitwear
Accessible High-End Knitwear
The Pantera Bianca Premium Cashmere Sweater is Affordably Priced
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49
Wholesome Convenience Store Menus
Wholesome Convenience Store Menus
The Co-op Group and MRH Partnership Makes Good Food Accessible
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48
Upgraded VIP Reward Programs
Upgraded VIP Reward Programs
DSW Revamps Its Loyalty System Based on Consumer Feedback
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47
Travel-Focused Cryptocurrencies
Travel-Focused Cryptocurrencies
The TripBit ICO Hopes to Be the First Decentralized Travel Coin
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46
All-Organic Baby Food Deliveries
All-Organic Baby Food Deliveries
RATATOUïE Offers a Subscription Service for New Parents
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45
Parental Dining Clubs
Parental Dining Clubs
'Nibble+squeak' Aims to Simplify the Process of Dining with Kids
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44
Branded Grocer Podcasts
Branded Grocer Podcasts
Inside Trader Joe's is a Podcast from the National Grocery Store Chain
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43
Vocal Shopping Platforms
Vocal Shopping Platforms
The Voysis Platform Can Turn Any E-Commerce Site into a Smart Experience
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42
Smart Shopping Chatbots
Smart Shopping Chatbots
eBay ShopBot Helps Users Shop Directly Through Facebook Messenger
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41
Ethical Diaper Subscriptions
Ethical Diaper Subscriptions
The Honest Company's Diapers and Wipes Can Be Purchased in Bundles
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40
Free-From Cosmetic Collections
Free-From Cosmetic Collections
Dr. Roebuck's Cosmetics Focuses on Simple Recipes and Treatments
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39
Art House Retail Spaces
Art House Retail Spaces
Swiss Backpack Brand QWSTION Unveiled Its New Pop-Up in a Former Theater
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38
Branded QR Code Variations
Branded QR Code Variations
Amazon Has Been Trialling Its Own QR Code Style Called SmileCodes
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37
Shape-Specific Canadian Womenswear
Shape-Specific Canadian Womenswear
Ninety-Eight Creates Clothing Catering to Realistic Body Types
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36
Premium Direct-to-Consumer Mattresses
Premium Direct-to-Consumer Mattresses
DreamCloud's Signature Mattresses Embody Accessible Luxury
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35
Cost-Effective Furniture Credit Cards
Cost-Effective Furniture Credit Cards
The IKEA Visa is Designed to Improve the Shopping Experience
<
34
Digitized Fashion Retailers
Digitized Fashion Retailers
The Raymond Shop Uses Technology to Appeal to Millennial Consumers
<
33
Freezing Parka-Testing Rooms
Freezing Parka-Testing Rooms
Woolrich's 'Extreme Weather Condition Room' is Negative 20 Degrees
<
32
Home-Oriented Grocer Expansions
Home-Oriented Grocer Expansions
Whole Foods Home Decor is the Business' New Venture
<
31
E-Commerce Consultation Stores
E-Commerce Consultation Stores
The Shopify Store Will Offer Gurus to Help Small Businesses Grow
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30
VR Travel Agency Lounges
VR Travel Agency Lounges
The Virgin Holidays' V-Room is Using Tech to Get People to Travel
<
29
Premium Online Butcher Shops
Premium Online Butcher Shops
Porter Road Offers Quality Meat Through an E-Commerce Platform
<
28
Globally Conscious Handmade Homeware
Globally Conscious Handmade Homeware
Woodfolk Puts an Emphasis on Sustainability and Fair Trade
<
27
Customizable Kids' Footwear
Customizable Kids' Footwear
Plae Sells Affordable Children's Shoes Through a DTC Model
<
26
Activity-Enhancing Reward Programs
Activity-Enhancing Reward Programs
VIPeak Rewards by the North Face Grants Access to Gear & Trips
<
25
Japanese Homeware Retailer Hotels
Japanese Homeware Retailer Hotels
The Ginza MUJI Hotel will Start Welcoming Guests in Spring 2018
<
24
Wine-Pairing Deli Shops
Wine-Pairing Deli Shops
London's Prezzemolo&Vitale Offers Artisanal Food and Beverage Selections
<
23
Adaptable Mom-Focused Subscription Boxes
Adaptable Mom-Focused Subscription Boxes
Her Growing Tribe Offers Care Packages to Help Moms Relax
<
22
Return-to-Work Food Subscriptions
Return-to-Work Food Subscriptions
Califia Farms and Raised Real are Helping Parents Feed Babies
<
21
Personalized Skincare Platforms
Personalized Skincare Platforms
'EpigenCare' Uses At-Home Tests to Suggest Tailored Solutions
<
20
Streamlined Checkout Services
Streamlined Checkout Services
Sainsbury's 'SmartShop' Enables Checkout Via a Mobile or Handset
<
19
Physical eCommerce Store Pop-Ups
Physical eCommerce Store Pop-Ups
eCommerce Store Brandless is Opening a Brick-and-Mortar Pop-Up
<
18
Customizable Office Snack Deliveries
Customizable Office Snack Deliveries
Snackwize Offers Healthy Workplace Snacks in 3 Easy Steps
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17
Grocer-Hosted Fitness Classes
Grocer-Hosted Fitness Classes
Waitrose Now Offers In-Store Yoga Classes for Its Shoppers
<
16
Canadian Mattress Brand Flagships
Canadian Mattress Brand Flagships
The Casper Sleep Shop is the First of Its Kind in Canada
<
15
Start-Up Retail Showcases
Start-Up Retail Showcases
'The Edit' by Simon Features a Rotating Selection of New Brands
<
14
Experiential Technology Stores
Experiential Technology Stores
Samsung's Largest Canadian Store is Open at CF Toronto Eaton Centre
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13
Futuristic Furniture Stores
Futuristic Furniture Stores
Home Times Brings State-of-the-Art Tech to Furniture and Decor Retail
<
12
Aesthetic Oral Care Subscriptions
Aesthetic Oral Care Subscriptions
Ordo's Subscription Box Delivers Brush Heads, Batteries & More
<
11
Monthly Motherhood Care Packages
Monthly Motherhood Care Packages
Ecocentric Mom Offers a Subscription Service for New Moms
<
10
In-Store Yoga Lofts
In-Store Yoga Lofts
The Attic at Lululemon Combines the Brand's Products with Yoga Classes
<
9
Connected Convenience Stores
Connected Convenience Stores
The Amazon Go Store is Open and Aims to Change the Way we Shop
<
8
Honestly Priced Jewelry
Honestly Priced Jewelry
Starling Jewelry Uses a Direct-to-Consumer Model for Transparent Pricing
<
7
Athletic Recovery Slip-on Shoes
Athletic Recovery Slip-on Shoes
The 'Parásole' Recovery Socks Protect and Support the Feet
<
6
Affordable Baby Subscription Boxes
Affordable Baby Subscription Boxes
Target Created a New Monthly Subscription Box for Babies
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5
Women's Cannabis Subscription Boxes
Women's Cannabis Subscription Boxes
Dojabox Offers Monthly Mail Packages for Women Who Love Weed
<
4
Jewelry E-Commerce Packages
Jewelry E-Commerce Packages
Online Diamond Jeweler Blue Nile Boasts a Unique Unboxing Experience
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3
Elegant Hotel Branding Initiatives
Elegant Hotel Branding Initiatives
Pacifica Creates an Identity and Accessory Line for Kirimizi
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2
Hybrid Gift Shop Workspaces
Hybrid Gift Shop Workspaces
Toronto's 'I Have a Crush on You' Combines Crafts and Retail
<
1
Unconventional Book Stores
Unconventional Book Stores
The Tsutaya Book Apartment is a Clever Use of Space in Tokyo
<