Loblaw Companies Ltd. offers a unified grocer loyalty program that combines Shoppers Optimum and PC Plus cards. The Star reports that this was a "long-anticipated move" as "the grocery giant acquired the pharmacy chain" more than three years ago. The act of merging the two reward systems has the potential to largely benefit the establishment by way of a more efficient data gathering system, as well as more personalized promotions for cardholders.
The new unified grocer loyalty program is named PC Optimum. Consumers are able to earn points as usual in-store, enjoy better offers and deals, as well as benefit from using their President's Choice Financial MasterCard. The system of point-earning is fairly simple — 10,000 points gives you $10, 20,000 equal $20 and so on, with a ceiling for single transaction redemption of $500.
Photo Credits: Graeme Roy / The Canadian Press
Unified Grocer Loyalty Programs
More Stats +/-
Gamified Loyalty Programs
Cost-Effective Furniture Credit Cards
Loyalty-Boosting Rebranding Initiatives
Charitable Loyalty Programs
Credit Card Loyalty Programs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.