From Pet Companionship Robots to Dog-Centric DNA Tests

 - Jul 1, 2018
People have kept pets for millennia, even worshipping those domestic animals as higher forms of being, and read at face value, the June 2018 pet trends could easily give someone the impression that many of today's consumers treat their pets with the same level of deification. Considering the size of the pet care industry and the intense love and passion that people have for their pets, such an assessment really isn't that far off the mark.

Pets are so beloved that people are looking for ways to treat their animals exactly as they treat themselves -- the golden retriever rule, if you will. Perhaps the clearest example of this is from 'Embark', a company that offers DNA testing specifically designed to analyze dogs' progeny.