Millennial-Friendly Dog Toys

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'LickCroix' is a Sparkling Water-Shaped Chew Toy for Pups

— May 19, 2018 — Lifestyle
It's no secret that Millennials love LaCroix seltzer, which is why it seems only natural that there would now be a pup-friendly version of the sparkling water called 'LickCroix.' While the dog-friendly toy is filled with stuffing instead of seltzer, the plushy can is just as Instagramable as the real thing.

LickCroix is a chew toy for pups made by the dog company Haute Diggity Dog. Not only does the toy look just like a real can of LaCroix, but it also comes in a cheeky Pamplemutt flavor.

Of course, sparkling water isn't for every pup, which is why Haute Diggity Dog also sells stuffed 'Starbarks Lattes', ;Woof Clicquot Champagne' chews, and 'Puptron Tequila' playthings.


Image Credit: Madison Flager.

Trend Themes

  1. Millennial-focused Pet Products — Creating pet products targeted specifically at Millennials, such as LickCroix, presents a disruptive opportunity in the pet industry.
  2. Instagram-worthy Dog Toys — Designing dog toys that are visually appealing and shareable on social media, like LickCroix, opens up new possibilities for pet toy manufacturers.
  3. Brands Collaborating with Pet Companies — Collaborations between popular brands, like LaCroix and Haute Diggity Dog, to create pet-friendly versions of their products offer innovative partnership opportunities.

Industry Implications

  1. Pet Products — The pet industry can tap into the Millennial market by developing trendy and Instagram-worthy toys specifically designed for millennial dog owners.
  2. Social Media Marketing — The rise in visually appealing dog toys presents an opportunity for pet companies to leverage social media platforms to market their products and connect with millennial consumers.
  3. Brand Partnerships — Collaborating with well-known brands to create unique pet products allows the pet industry to reach new markets and expand their customer base.
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