In any restaurant, an exhibition kitchens helps to add energy and excitement to the dining experience, as well as give consumers a greater sense of connection to the food that they will be enjoying. Now, Petco is teaming up with JustFoodForDogs to open hundreds of store-in-store locations, many of which will feature exhibition kitchens so that customers may see how food for pets is made.
As JustFoodForDogs produces small batch, human-grade food that's nutritionally balanced for pets, consumers will be able to see pet food made before their eyes. JustFoodForDogs' partnership with Petco is said to be the first of its kind, "as no pet retailer has ever built exhibition kitchens in its locations."
Now more than ever, the beliefs and values of pet parents are being mirrored in the meals that are being served to pets, with a focus on health and transparency.