Dog Child newly launched the Essential Nutrient Mix and Dog Cookbook, both of which are products for pet parents that help to make it easier to prepare dog food at home. The Essential Nutrient Mix was developed with the expert help of veterinarians and pet nutritionists so that pets benefit from an all-in-one solution for balanced meals fueled by probiotics and prebiotics, calcium, sweet potato, flaxseed, fish oil, ginger and kelp.
The pages of the cookbook share sustainable meal solutions and treats for pets with recipes inspired by human food that incorporate upcycled ingredients. Pet-pleasing recipes are within, such as Dog Child Peanut Butter Banana Oatmeal to Shepherd’s Pup Pie.
The mix and cookbook both tap into the humanification of pets, which is being driven by Millennials and Gen Z spoiling their pets based on their own preferences for high-quality, clean food.
Key Themes Behind This Trend
- Homemade Dog Food
- Opportunities for companies to develop easy-to-use products, like Dog Child's Essential Nutrient Mix, that streamline the process of preparing nutritionally balanced homemade dog food.
- Sustainable Pet Food
- The growing trend of using upcycled ingredients in recipes, like those found in Dog Child's cookbook, presents disruptive innovation opportunities for eco-conscious pet food manufacturers.
- Humanification of Pets
- The trend of pet parents treating their furry friends as family members opens up opportunities for companies to develop products tailored to human preferences, such as Dog Child's human-inspired pet recipes.
Where This Applies
- Pet Food Manufacturing
- Companies in the pet food industry can leverage the trend of pet owners wanting to control what their pets eat by offering healthy, natural, and customizable meal plans or recipe options.
- Cookbook Publishing
- The rise of homemade pet food presents opportunities for publishers to create cookbooks specifically targeting pet parents looking to make their own nutritious pet food at home, like Dog Child's book.
- Pet Nutrition
- Nutritionists in the pet industry can benefit from the growing interest in nutritional balance in pet food by offering guidance around homemade pet food and consulting with companies, like Dog Child, on product development.
