Bundle x Joy specializes in allergy-friendly, gut-friendly dog food that incorporates beneficial ingredients like probiotics, prebiotics, colostrum, and collagen that pet owners may recognize from their supplementation routines.
The brand's new Superfood Stews launched in pet-pleasing recipes like Cage-Free Chicken & Veggies, Grass-Fed Beef & Veggies, and Wild-Caught Salmon & Veggies, all of which are made with human-grade ingredients. These nourishing stews for dogs can be served as complete meals or toppers and used interchangeably.
With colorful gradient packaging, Bundle x Joy was made to catch the eyes of Millennial and Gen Z pet owners. Bundle x Joy takes a beauty brand-inspired approach to disrupting pet aisles, which it says has "historically relied on out-dated product designs filled with 'blue, brown, basic and boring' elements no longer relevant to the fastest-growing cohort of Gen Z pet owners."
What's Driving This Trend
- Gut-enhancing Pet Nutrition
- Elevating pet food with gut-friendly ingredients like probiotics and prebiotics mirrors human dietary trends, creating opportunities to transform the traditional pet nutrition landscape.
- Human-grade Pet Ingredients
- Using human-grade ingredients in pet foods aligns with premiumization trends, offering new standards in quality that appeal to health-conscious pet owners.
- Aesthetic Pet Product Packaging
- Innovative and visually appealing packaging draws inspiration from beauty brands, reshaping pet food marketing strategies to attract younger demographics.
Who This Affects Most
- Pet Food Industry
- Incorporating functional ingredients into pet foods offers a refreshing alternative for consumers seeking health-focused options for their furry companions.
- Pet Supplies Retail
- Retailers can capitalize on the growing demand for human-grade pet food by curating premium selections that cater to discerning pet owners.
- Consumer Packaged Goods
- Applying advanced design aesthetics to pet food products challenges industry norms and meets the expectations of a visually driven market.
