Get Joy specializes in nourishing dogs with functional, gut-healthy products like Freeze Dried Raw Meals that serve as simple-ingredient, protein-packed complete meals and toppers. "The way we feed our dogs is rapidly catching up to how we nourish ourselves. Gut health is foundational—for both humans and dogs—driving digestion, immunity, energy, and long-term vitality," said Tom Arrix, Get Joy Founder and CEO. Get Joy sets itself apart by combining whole, freeze-dried raw ingredients with Belly Biotics, a proprietary blend of prebiotics, probiotics and postbiotics to support digestion, immunity and overall health.
Starting April 6th, Get Joy's Freeze Dried Raw Meals in both Chicken and Beef protein options will be available in Sprouts Farmers Market locations nationwide.
What Makes This Trend Stand Out
- Freeze-dried Raw Pet Food
- A shift toward shelf-stable, nutrient-dense freeze-dried raw meals creates potential for novel product lines that preserve raw nutritional profiles while enabling wide retail distribution.
- Gut-targeted Pet Nutrition
- Formulations centered on prebiotics, probiotics and postbiotics indicate a move to microbiome-focused diets that could redefine therapeutic and preventive pet nutrition.
- Ingredient Transparency and Single-ingredient Labels
- Consumer demand for simple, whole-ingredient declarations is opening space for traceability and certification services that verify sourcing and processing integrity.
Sectors Adopting This
- Pet Food Retail
- Specialty retailers and national chains stocking premium functional pet foods suggest opportunities for curated merchandising, subscription models, and private-label partnerships.
- Veterinary Health Technology
- Integration of diet-focused microbiome data with clinical care points to platforms that link nutritional products to measurable health outcomes.
- Food Preservation and Processing
- Advances in low-heat freeze-drying and gentle preservation processes present possibilities for scaleable methods that maintain bioactive compounds in animal diets.
