Knowing that pet parents want to go the distance for their dogs, ORIJEN launched its new fresh pet food, FRESHPREY, with the World's Most Extreme Unboxing campaign.
FRESHPREY is an innovation from the brand known for biologically appropriate pet nutrition, and it meets the rising demand for fresh, quality recipes made with trustworthy ingredients. Aligned with ORIJEN's WholePrey philosophy, FRESHPREY includes fresh or raw animal ingredients, including meat, organs, and bone as the first five ingredients. The line launched in three recipes: Beef, Pork & Lamb; Turkey, Salmon & Pork; and Chicken & Duck.
The World's Most Extreme Unboxing saw influencer adventurers Wander with Willow and their dogs, Gryffin and Luke, journey 12,000 feet into the snow-covered Colorado mountains to unbox a well-deserved first taste of FRESHPREY.
Why This Trend Is Growing
- Premium Fresh Pet Nutrition
- Growing consumer preference for biologically appropriate fresh ingredients signals potential for novel supply-chain models that ensure perishability, traceability and premium provenance.
- Experiential Influencer Marketing
- Brands are leveraging extreme-location unboxings with adventure creators to amplify authenticity and emotional resonance beyond traditional studio content.
- Adventure-scale Packaging Experiences
- Packaging designed to perform and impress in remote or extreme environments highlights opportunities for durable, temperature-stable and story-forward packaging innovations.
Industries Being Reshaped
- Pet Food Manufacturing
- The emphasis on fresh, raw-first formulations points toward rethinking production, cold-chain logistics and ingredient sourcing to support higher-margin, perishable SKUs.
- Outdoor and Adventure Tourism
- Integration of branded experiences into high-altitude and remote excursions indicates potential for partnerships that couple experiential travel with product storytelling.
- Influencer and Creator Platforms
- Demand for immersive, location-driven content suggests new platform features and monetization models centered on extreme-experience production and rights management.
