Plant-based pet food brand Omni makes allergy-friendly dog food for pets with food sensitivities and selective appetites, and it recently expanded its range to include three new wet food recipes. Made without common allergens like beef, chicken, dairy, soy and grains, these products nourish with novel protein sources. While the Soothing Stew pairs quinoa and lupin beans, the Comforting Casserole combines chickpea, carrot and thyme. Omni also debuted a Revitalising Roast with hearty, savory parsnip, broccoli, and sage.
“We believe we’re seeing strong customer loyalty because our food genuinely works—we see it daily, dogs struggling with allergy symptoms like itchy skin, waxy ears, and loose stools getting relief, without always relying on strong medications that could have unwanted side effects,” said co-founder Dr Guy Sandelowsky.
What Makes This Trend Stand Out
- Plant-based Pet Nutrition
- The rise of plant-based alternatives in pet food is creating a shift towards more sustainable and environmentally conscious eating habits for pets.
- Customized Pet Diets
- Personalized pet nutrition is emerging as a significant trend, with offerings targeting specific health needs like allergies and sensitivities.
- Novel Protein Sources
- The introduction of unconventional protein ingredients like lupin beans and parsnip challenges traditional pet food formulations, encouraging diversity in pet diets.
Sectors Adopting This
- Pet Food Manufacturing
- Innovations in pet food manufacturing are enabling the creation of allergen-free products, which cater to pets with dietary limitations.
- Health and Wellness
- The health and wellness industry is branching into pet care, offering solutions that prioritize animal health through dietary adjustments.
- Sustainable Agriculture
- Sustainable agricultural practices are being influenced by demand for plant-based pet ingredients, driving eco-friendly farming innovations.
