In June 2025, brands are becoming more aware that pets are no longer just companions, they're members of our families. From occasion-specific apparel to low-maintenance grooming solutions, this list of pet trends for the upcoming month will showcase how the category continues to grow.
An innovative cat nutrition option comes from BioCraft Pet Nutrition and Prefera Petfood and features mouse as one of the ingredients. The new mouse cat food is designed for felines that are used to eating small prey, incorporating mouse mousse to provide omega 6 and omega 3 fatty acids.
Another brand championing pet health is Portland Pet Food Company, which sells a variety of human-grade meals and treats for pets to enjoy. With products like the Brew Biscuits and Homestyle Dog Meals, Portland uses ingredients sourced from the human food supply chain to delight our furry friends.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
