Omni makes healthy vegan dog food and it recognizes that plant-based proteins for pets are becoming increasingly popular as a result of concerns related to pet health and wellness, as well as those surrounding sustainability.
After the company's founding in 2020, Omni joined the ProVeg Incubator’s accelerator program in 2021, which helps companies use plant-based proteins to boost their growth. Albrecht Wolfmeyer, head of the ProVeg Incubator, says “Plant-based alternatives are transforming the food industry. Now the pet food industry is ripe for change."
Thanks to its new investors, the company now has plans to expand its product range to include a line of plant-based dog treats that target problems related to skin, anxiety, and joints.
What's Driving This Trend
- Plant-based Pet Foods
- The growing demand for plant-based food options from pet owners presents an opportunity for companies to develop nutritionally complete animal foods powered by plants.
- Sustainable Pet Foods
- Growing concerns around sustainability and the environment are driving demand for more eco-friendly pet food options, presenting opportunities for innovation in the industry.
- Pet Supplement Market
- Developing natural plant-based supplements for common pet health problems such as skin conditions, anxiety, and joint problems can offer a valuable disruptive innovation opportunity for companies in the industry.
Who This Affects Most
- Pet Food Production
- Companies in the pet food production industry can capitalize on the trend towards vegan and sustainable pet foods by developing innovative plant-based recipes for animals that address pet health and environmental concerns.
- Plant-based Protein Industry
- As the demand for plant-based protein grows, the industry can take advantage of the opportunity to develop more efficient and sustainable ways of producing plant-based proteins for animal food products.
- Pet Supplement Industry
- The pet supplement industry has an opportunity to create organic and plant-based supplements that cater to the evolving needs of pet health and wellness, which may differ from traditional pet supplement offerings.
