With the launch of its Oven Baked Crunchy Feast, The Pack is introducing the first nutritionally complete oven-baked dog food with a dried, plant-based formula. This first-of-its-kind meal for dogs is packed with fruits and veggies, as well as plant-powered proteins and other essential nutrients. To top it off, the formula also includes fermented rye, which supports a healthy microbiome.
Before the launch of this oven-baked vegan dried dog food, the brand conducted home feeding trials to see how its recipe would fare against meat-based market leaders. 10 dogs were fed Oven Baked Crunchy Feast for two days and the amount eaten by the dogs was 78%, compared to 28% of the chicken kibble placed side-by-side—and 10% of dogs exclusively chose to eat the plant-based dried food.
Why This Trend Is Growing
- Oven-baked Dog Foods
- The Pack introduces the first nutritionally complete oven-baked dog food with a dried, plant-based formula.
- Plant-powered Proteins
- Oven Baked Crunchy Feast is packed with plant-powered proteins and essential nutrients.
- Fermented Rye
- The formula includes fermented rye, which supports a healthy microbiome.
Industries Being Reshaped
- Pet Food
- The launch of oven-baked dog foods opens up opportunities for pet food manufacturers to create innovative, plant-based options for dogs.
- Animal Nutrition
- The use of plant-powered proteins in dog food presents disruptive innovation opportunities in the animal nutrition industry.
- Natural Ingredients
- The inclusion of fermented rye in dog food formulations creates opportunities for the natural ingredients industry to develop innovative products.
