Allergy-Friendly Vegan Dog Foods

HOWND Plant Powered Superfood Now Comes in a New Flavor

The HOWND Plant Powered Superfood dog food range has been updated by the UK-based vegan dog food brand that's targeted towards dogs with allergies.

The product range now includes the Pumpkin, Quinoa & Moringa dry food, which is great for pairing with one of the brand's existing hypoallergenic wet foods in three recipes. The dry food is crafted with sweet potato, cranberry and Phytodroitin, which is an algae-based alternative to chondroitin to help support joint health. The food is also rich in protein and low in both fats and purines.

The entire HOWND Plant Powered Superfood dog food range is vet-approved and comes in recyclable two-kilogram and 10-kilogram packages across both the UK and the brand's distributor network in Europe.

Image Credit: HOWND

Allergy-friendly Dog Foods
Opportunity for creating customized plant-based diets for dogs with specific dietary restrictions.
Plant-powered Pet Food
Potential to innovate with new superfood ingredients catered towards pet health and wellness.
Vet-approved Dog Food Ranges
Room for developing holistic pet food ranges endorsed by veterinary professionals.

Industries Being Reshaped

Pet Food Manufacturing
Expanding market for manufacturers producing vegan and allergy-friendly pet food products.
Sustainable Packaging Solutions
Growing demand for eco-friendly packaging options in the pet food industry to reduce environmental impact.
Animal Health and Wellness
Emerging sector focused on holistic pet care and nutrition to meet the evolving needs of pet owners.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 8%
Freshness 24%