UK-based vegan dog food brand Omni is expanding its range of pet food products to include a juicy, fibrous, meat-style wet food for dogs. In the range, pet parents will find beef-style and chicken-style wet food options, both of which are packed with vegetables to deliver plenty of health benefits, plus the mouthfeel that pets crave.
Plant-based and planet-friendly dog food is becoming more common, especially with vet-approved, scientifically backed formulas that deliver all the nutrients that pets need. According to the brand, pets consume 20% of the world’s meat and fish supply, and feeding a dog a meat-based diet is responsible for as many emissions as driving a Land Cruiser SUV for a year.
Why This Trend Is Growing
- Plant-based Dog Foods
- The popularity of plant-based and planet-friendly dog food is increasing, driven by vet-approved formulas and the desire to reduce environmental impact.
- Juicy, Fibrous Wet Dog Foods
- The introduction of juicy, fibrous wet dog foods that mimic the texture of meat offers pet owners a healthier alternative to traditional meat-based options.
- Health Benefits From Vegetable-enriched Dog Foods
- The inclusion of vegetables in dog foods provides health benefits for pets, making them a desirable option for conscientious pet parents.
Industries Being Reshaped
- Vegan Dog Food
- The expanding range of plant-based dog food products presents a disruptive innovation opportunity in the vegan pet food industry.
- Pet Food Manufacturing
- Manufacturers of wet dog foods can tap into the growing demand for juicy, fibrous options that provide a meat-like experience for pets.
- Sustainable Pet Food
- The emphasis on reducing environmental impact in pet food choices creates opportunities for brands to develop and market vegetable-enriched, planet-friendly options.
