Australian pet food company Planet A Pet Food makes high-protein food for dogs with a combination of nutritionally complete plant and insect ingredients. The brand sets itself apart by making its formulas with upcycled vegetables, insect protein and human-grade, plant-based meat.
The brand's meatless meals for pets are aligned with the 42% of Australians who have either reduced or eliminated meat from their diets. Knowing that there's a need for more sustainable, flexitarian options for pets, Planet A Pet Food took it upon itself to create a nourishing, meatless option for dogs powered by real ingredients.
"Even though I’m someone who embraced a vegan diet myself almost four years ago, I know that the majority of people will more readily be meat reducers... and that can still have an enormous impact,” says Amanda Falconer, founder of Planet A, “What we do for ourselves, we can do for our dogs... and as omnivores, dogs can happily and healthily enjoy at least a few vegetarian meals a week."
What's Driving This Trend
- High-protein Plant-based Dog Meals
- Planet A Pet Food creates nutritionally complete dog meals with a blend of upcycled vegetables, insect protein, and human-grade plant-based meat.
- Meatless Options for Pets
- Planet A Pet Food addresses the demand for sustainable and flexitarian options for pets by offering meatless meals for dogs powered by real ingredients.
- Pet Food for the Growing Meat Reduction Trend
- Planet A Pet Food caters to the 42% of Australians who have reduced or eliminated meat from their diets by providing high-protein food for dogs with plant and insect ingredients.
Who This Affects Most
- Pet Food Manufacturing
- The pet food manufacturing industry can explore the production of high-protein plant-based dog meals using upcycled vegetables and insect protein.
- Alternative Protein
- The alternative protein industry can leverage the demand for meatless options for pets and develop innovative formulas using plant and insect ingredients.
- Pet Health and Wellness
- The pet health and wellness industry can tap into the growing trend of meat reduction by offering nourishing and nutritionally complete meatless options for dogs.
