Bright Planet Pet Makes Craveable Meatless Treats for Dogs
Laura McQuarrie — January 28, 2022 — Eco
References: brightplanetpet & newscenter.purina
Bright Planet Pet makes meatless treats for dogs that smell and taste like real meat but they use sustainable and all-natural ingredients to reduce carbon and water emissions. Specifically, the 100% plant-based dog treats reduce boast 90% less carbon emissions and consume 68% less water as compared to meat-based treats.
The craveable meatless treats for dogs can be found in varieties like Better Burg'r, Better BBQ Chick'n and Better Brat, all of which are free from corn, soy, wheat and peas. For every bag purchased from the women-owned company, a tree is planted in Haiti, Indonesia, Kenya, Madagascar, Mozambique and Nepal via Eden Reforestation Projects.
Bright Planet Pet is one of the winning pet care start-ups that was recognized as part of the 2022 Pet Care Innovation Prize powered by Purina.
The craveable meatless treats for dogs can be found in varieties like Better Burg'r, Better BBQ Chick'n and Better Brat, all of which are free from corn, soy, wheat and peas. For every bag purchased from the women-owned company, a tree is planted in Haiti, Indonesia, Kenya, Madagascar, Mozambique and Nepal via Eden Reforestation Projects.
Bright Planet Pet is one of the winning pet care start-ups that was recognized as part of the 2022 Pet Care Innovation Prize powered by Purina.
Trend Themes
1. Plant-based Pet Food - The growing popularity of plant-based dog treats with sustainable and all-natural ingredients presents an opportunity for companies to develop more meatless options for pet food.
2. Eco-friendly Pet Products - The environmentally conscious trend in the pet industry presents an opportunity for companies to develop pet products that reduce carbon and water emissions while still providing pet owners with high-quality options for their pets.
3. Socially Responsible Pet Brands - The increasing demand for socially responsible pet products presents an opportunity for brands to adopt social initiatives, like planting trees. As a result, pet owners support initiatives that benefit both their pets and the planet.
Industry Implications
1. Pet Food Manufacturing - Opportunities for pet food manufacturers to invest in research and development, specifically focused on plant-based, sustainable, and environmental friendly products, based on the trends of eco-friendliness and plant-based options.
2. E-commerce for Pet Products - The trend of consumers looking for eco-friendly pet products and socially-responsible pet products, provides opportunities for start-ups and E-commerce platforms to appeal to this market and expand their offering based on the current needs of the pet market.
3. Sustainability Consultancy - Pet food and pet product manufacturers can seek sustainability consultancy in reducing carbon and water emissions or implementing tree planting initiatives to show their conscious involvement in the environmentally-friendly pet industry.
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