Sweet Earth Foods, a Nestle-owned brand that specializes in plant-based goods, has announced the release of two new vegan food products that are perfect for summertime grilling: the Awesome Burger 2.0 and Vegan Jumbo Hot Dog.
The Awesome Burger 2.0 follows up its predecessor with a juicy combination of fava beans and pea protein, which are flavored with a curation of vegan-friendly spices to give it a beef-like texture and taste. The burger is the very first on the market that uses the fava bean and pea protein base.
The Vegan Jumbo Hotdog is meanwhile made with a pea and potato protein base, which allows it to sizzle perfectly on the barbecue. As it's 23% larger than competitor hot dogs, Sweet Earth's Jumbo Hot Dogs provide a satisfying treat for those sticking to a meat-free diet.
Image Credit: Sweet Earth Foods
Why This Trend Is Growing
- Plant-based Grilling
- Sweet Earth Foods new vegan food products for grilling are indicative of the rising trend towards plant-based diets and specifically plant-based grilling.
- Innovative Protein Sources
- The use of fava beans and pea protein in the Awesome Burger 2.0 and pea and potato protein in the Vegan Jumbo Hotdog highlights the potential for using alternative protein sources in food products and presents an opportunity for innovation.
- Meat Substitute Market Expansion
- The release of Sweet Earth Foods' new vegan food products for grilling contributes to the expanding market for meat substitutes and presents opportunities for further innovation in this market.
Industries Being Reshaped
- Food and Beverage
- This trend is relevant to the food and beverage industry, particularly companies catering to health-conscious consumers seeking plant-based options like Sweet Earth Foods.
- Agriculture
- The trend towards innovative protein sources presents an opportunity for the agriculture industry to diversify and explore new protein sources for food production.
- Retail
- The growing meat substitute market provides opportunities for retailers to offer a wider variety of plant-based products, and to market these products as ideal for grilling and summer dining.
