Wienerschnitzel is Serving Up a New Field Roast Veggie Dog
Katherine Pendrill — January 2, 2022 — Lifestyle
References: fastfoodpost
In an effort to make its offerings more accessible to vegetarians and vegans alike, Wienerschnitzel has debuted a new Veggie Dogs menu featuring the plant-based Field Roast Veggie Dog.
In total, Wienerschnitzel's new Veggie Dogs menu feature three premium, plant-based hot dogs, all of which are made with the same vegan-friendly hot dog: the Field Roast Veggie Dog. The Field Roast Veggie Dog is a naturally smoked plant-based hot dog made from a blend of pea, rice, and fava bean protein (instead of the usual soy). The plant-based sausage can be enjoyed in a myriad of different ways, including the Backyard Veggie Dog, the Barbeque Veggie Dog, or the Chicago Veggie Dog.
Wienerschnitzel’s full Veggie Dog lineup can be found at participating locations across the country for a limited time.
Image Credit: Wienerschnitzel
In total, Wienerschnitzel's new Veggie Dogs menu feature three premium, plant-based hot dogs, all of which are made with the same vegan-friendly hot dog: the Field Roast Veggie Dog. The Field Roast Veggie Dog is a naturally smoked plant-based hot dog made from a blend of pea, rice, and fava bean protein (instead of the usual soy). The plant-based sausage can be enjoyed in a myriad of different ways, including the Backyard Veggie Dog, the Barbeque Veggie Dog, or the Chicago Veggie Dog.
Wienerschnitzel’s full Veggie Dog lineup can be found at participating locations across the country for a limited time.
Image Credit: Wienerschnitzel
Trend Themes
1. Plant-based Fast Food - The trend towards plant-based foods in fast food chains is growing and offers opportunities for the development of new menu items and new business models.
2. Vegan Meat Alternatives - The trend towards vegan meat alternatives provides opportunities for businesses to create and market new products catering to a growing market of vegans and vegetarians.
3. Customization and Personalization - The trend towards customization and personalization in the fast food industry presents opportunities for businesses to create unique and personalized menu items that cater to individual tastes and dietary preferences.
Industry Implications
1. Fast Food Industry - The fast food industry has an opportunity to expand its offerings to plant-based and vegan foods, as well as to create personalized and varied menu items.
2. Vegan Food Industry - The vegan food industry has an opportunity to partner with fast food chains to provide vegan meat alternatives for mainstream audiences through innovative business models and marketing strategies.
3. Health Food Industry - The health food industry has an opportunity to expand its reach by providing plant-based meat alternatives and personalized nutrition plans to the fast food market through strategic partnerships and collaborations.
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