Peterra Kitchen is a new plant-based pet food start-up out of New York City that is introducing a pet treat mix for dogs and a meal mix-in for cats. These home baking mixes share the expertise of dietitian nutritionists Keri Gans and Jackie Newgent, and their mission to provide carbon-neutral, plant-based pet food solutions to benefit people, pets and the planet alike.
The mix for plant-based dog treats makes wholesome Thumbprint Cookies for dogs with nutrient-rich ingredients that help to support digestion and gut health, as well as mobility. For cats, Botanical Bark is a chef-crafted mix that also contains naturally occurring prebiotics and antioxidants.
These mixes tap into the growing demand for plant-based pet products, as well as pet humanization as a natural expression of people choosing to see pets as important members of the family.
Key Themes Behind This Trend
- Plant-based Pet Products
- The trend for plant-based pet products creates an opportunity for more sustainable and nutritious pet food alternatives.
- Home Baking Mixes for Pets
- The trend for home baking mixes for pets creates an opportunity for customized and healthy pet food options.
- Pet Humanization
- The trend for pet humanization creates an opportunity for unique and high-end pet food products that cater to the desires of pet owners.
Where This Applies
- Pet Food Manufacturing
- The pet food manufacturing industry can capitalize on the trend for plant-based pet products to expand their product line and appeal to conscious pet owners.
- Nutrition Consulting
- The nutrition consulting industry can offer their expertise in creating healthy and customized pet food options for pet owners who want to create home cooked meals for their pets.
- E-commerce for Home Pet Food Products
- The e-commerce industry can capitalize on the trend for home baking mixes for pets by providing easy and convenient access to these products for pet owners.
