As much as ingredient transparency is of importance to the modern consumer, many conscious shoppers are looking to discover more about a product beyond basic labels—PureLUXE Pet Foods is setting itself apart as an innovator in this regard, by making highly detailed formula information available to pet parents.
On a PureLUXE Pet Foods package, consumers will find a date code, which may be used to get at additional information on the company's website. Online, the nutrition portal from PureLUXE includes a breakdown of ingredients by percentage and origin, as well as third-party testing results for general tests, probiotic certification, salmonella and more.
PureLUXE Pet Foods offers a range of products for both cats and dogs, helping to provide pet owners with peace of mind with grain-free, low glycemic and non-glutenous formulas.
What's Driving This Trend
- Ingredient Transparency
- Creating platforms and systems that provide detailed formula information to conscious consumers.
- Online Nutrition Portal
- Developing digital portals that offer breakdowns of product ingredients, origin, and third-party testing results.
- Specialized Pet Food Formulas
- Catering to specific dietary needs of pets by offering grain-free, low glycemic and non-glutenous formulas.
Who This Affects Most
- Pet Food Manufacturing
- Incorporating data-centric approach to pet food production and packaging, with emphasis on ingredient transparency.
- E-commerce and Online Retail
- Developing online platforms and portals specifically focused on detailed pet food product information and purchasing.
- Health & Wellness Industry
- Capitalizing on the demand for transparent and specialized pet food formulas to provide wellness-oriented products.
