Plasma-Powered Pet Foods

Solid Gold New NutrientBoost Targets the Gut Health of Your Pets

Solid Gold recently launched a new line of dog and cat food formulas and meal toppers dubbed NutrientBoost. What makes the line unique is its unusual hero ingredient – plasma. The natural, liquid ingredient is reported to boost the immune system, improved digestibility and nutrient absorption, and offer gut health benefits. Made from 92% water, the ingredient serves as a source of albumin, globulin and fibrinogen proteins, as well as minerals, antibodies and amino acids.

The line includes three complete-and-balanced dog foods, one dog food topper, one complete-and-balanced cat food formula, and one cat food topper. All the products are formulated with brown rice and pearled barley. Pet owners can find the new NutrientBoost line on the brand's website as well as Chewy, Amazon, Petco and PetSmart e-commerce platforms.

Image Credit: Solid Gold

Plasma-based Pet Foods
Incorporating plasma into pet food formulas could be a new trend in the pet food industry.
Gut Health for Pets
Targeting gut health in pet food formulas may become a popular trend among pet food companies.
Natural Ingredients for Pet Food
The use of natural, liquid ingredients like plasma could become a growing trend for pet food formulations.

Where This Applies

Pet Food Industry
The pet food industry could explore the use of plasma-based ingredients to enhance the nutritional content and health benefits of pet food formulas.
Animal Health Industry
The animal health industry may want to consider using plasma as a natural ingredient in animal nutrition to promote gut health and immune system function.
Agricultural Industry
The agricultural industry could potentially supply the plasma used in pet food formulations, providing a new revenue stream and market for this byproduct.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 20%
Freshness 10%