Ancestry Pet Food launched a line of canned dog foods designed to ensure canines receive a healthy portion of protein. The line is made of primarily grain-free options and is safely prepared. Ancestry Pet Food products do not contain BHT, Ethoxyquin, GMOs, or rendered animal fats.
The line is completed with three canned food options - 'Grain-Free, Look Out! Duck Dinner,' 'Grain-Free, Farmland, 95% Chicken, and 'Lamb Dinner with Rice.' Ancestry Pet Foods is a family-owned company that has been running operations for three generations. The brand prides itself on its health-centered canine products and has recently become a member of the Pet Industry Sustainability Coalition.
Image Credit: Ancestry Dog Food
What Makes This Trend Stand Out
- Grain-free Dog Foods
- The trend for grain-free dog foods offers an opportunity for disruptive innovation in the pet food industry, particularly in producing protein-filled options that do not contain controversial substances such as BHT, Ethoxyquin, GMOs, or rendered animal fats.
- Protein-filled Dog Foods
- The trend towards protein-filled dog foods presents an opportunity for pet food manufacturers to offer a healthy and nutritious alternative to traditional dog food options, and to create products with unique proteins (e.g. duck, lamb) that cater to different tastes and dietary requirements.
- Sustainable Pet Foods
- The recent membership of Ancestry Pet Food in the Pet Industry Sustainability Coalition highlights the trend for sustainable pet foods that prioritize health and social responsibility. This presents an opportunity for pet food manufacturers to create products that are healthy, nutritious, and eco-friendly.
Sectors Adopting This
- Pet Food Manufacturing
- The pet food manufacturing industry can leverage the trend towards grain-free and protein-filled dog foods by creating innovative products that are healthy, nutritious, and cater to different tastes and dietary requirements.
- Health and Wellness Industry
- The health and wellness industry can tap into the trend for sustainable and healthy pet foods by creating complementary products such as nutritional supplements and treats, offering services such as pet nutrition consulting, and promoting pet-owner bonding activities that prioritize health and sustainability.
- Agriculture Industry
- The agriculture industry can collaborate with pet food manufacturers to produce sustainable and eco-friendly protein sources for pet foods, such as insect-based proteins, plant-based proteins, and sustainably farmed animal proteins that do not contribute to deforestation or greenhouse gas emissions.
