81% of parents admit to eating food off their kids' plates and with exactly those people in mind, Kidfresh created a wine called Kidfresh Reserve. This limited-edition wine was mindfully made to pair with frozen, healthy, fun and parent-friendly food from Kidfresh.
While the hints of peppercorn in Kidfresh Reserve Red Wagon make it a perfect match for the brand's Wagon Wheels Mac & Cheese, the fruit-forward Kidfresh Reserve Chardonnuggets is named as such because it "exquisitely complements the occasional stolen Chicken Nugget."
Knowing that parents of young ones often struggle to have a meal to themselves, these indulgent and relatable wines promise to turn everyday occasions into slightly more sophisticated ones. The two-bottle wine set is exclusively distributed by Ancestry Cellars and shipped directly to customers' doors.
What's Driving This Trend
- Parent-friendly Wines
- A trend of creating wines suited to parents and their family-friendly meals, adding more value and options in the industry.
- Indulgent Beverages
- An emerging trend of creating indulgent beverages that cater to the parents who seek sophisticated indulgences while balancing home life.
- Direct-to-consumer Wine Sales
- A trend of selling wines directly to the consumers' doors, simplifying the process of wine-buying and disrupting traditional sales options in the wine industry.
Who This Affects Most
- Wine
- The wine industry is constantly adapting and creating new products to appeal to specific demographics, thus innovating and creating more opportunities for growth.
- Frozen Foods
- Frozen food companies are able to create partnerships and collaborative products with wineries, able to reach new markets and entice their customers with unique and exclusive products.
- Home Delivery
- The home delivery industry has been able to leverage technology to offer direct-to-consumer sales, revolutionizing the logistics aspect of industries such as wine and food.
