The July 2018 kids ideas include toys, educational resources, apparel, unique packaging designs, and even inclusive summer camp experiences. In addition are a number of products that are safe for children, such as eco-friendly cleaning products that don't contain any harmful chemicals.
To help kids learn how to write, Paper Mate created the Handwriting pencil, which comes in a range of playful colorways, boasts a thick lead to prevent breakages, and includes either round of triangular finger placements to provide plenty of comfort as kids learn how to properly hold their writing utensil.
Also highlighted is the Sunnylife Ice Cream backpack from Selfridges, which has an adorable frozen treat-inspired design. In addition to functioning as a great accessory for use throughout the summer, the spacious design makes it perfect for the back-to-school season as well, with it able to hold all the essentials and more.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
