Careers in STEM-related industries are more abundant and in demand than they've been for decades, and yet women only make up 24 percent of those; the new Robotics Engineer Barbies hope to encourage girls to take a deeper interest in areas like coding. Barbie has partnered with Tynker, an award-winning computing platform, to give kids dolls that also teach them about the basics of coding.
Every Robotics Engineering Barbie comes with access to the Barbie + Tynker coding platform, which gives girls engaging, easy-to-use lessons centered around fundamental coding principles. So while the Barbies are toys in and of themselves, girls also gain access to a deeper game based around the Barbie's narrative. The hope is that, by introducing girls to coding earlier, society can work to narrow the troubling gap in the flourishing STEM field.