Careers in STEM-related industries are more abundant and in demand than they've been for decades, and yet women only make up 24 percent of those; the new Robotics Engineer Barbies hope to encourage girls to take a deeper interest in areas like coding. Barbie has partnered with Tynker, an award-winning computing platform, to give kids dolls that also teach them about the basics of coding.
Every Robotics Engineering Barbie comes with access to the Barbie + Tynker coding platform, which gives girls engaging, easy-to-use lessons centered around fundamental coding principles. So while the Barbies are toys in and of themselves, girls also gain access to a deeper game based around the Barbie's narrative. The hope is that, by introducing girls to coding earlier, society can work to narrow the troubling gap in the flourishing STEM field.
Robotics Engineer Barbies
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