Barbie has undergone a variety of makeovers since its original 1950s introduction, but the newly unveiled Lara Croft barbie, inspired by the Tomb Raider movie, may be the most drastic change yet.
In the movie's newest iteration, the brave adventurer Lara Croft will be played by the actress Alicia Vikander. The new action-inspired Barbie shares a likeness to the actress and is sporting the character's iconic uniform that's comprised of baggy army green pants and a black tank top. In addition, this Barbie comes equipped with with a miniature axe, bandage, a journal and a doll stand.
This doll deviates from the standard delicate design of the barbie doll, to offer young girls an empowering and action-focused alternative.
Image Credit: IGN
Why This Trend Is Growing
- Empowering Action Dolls
- The Lara Croft Barbie offers young girls an empowering and action-focused alternative to the standard delicate Barbie design.
- Movie-inspired Barbie Makeovers
- The release of the Lara Croft Barbie showcases the trend of creating dolls inspired by popular movies.
- Revamping Traditional Toys
- The drastic change in the design of the Lara Croft Barbie reflects the trend of updating and modernizing traditional toy lines.
Industries Being Reshaped
- Toy Manufacturing
- The release of movie-inspired Barbie dolls presents a disruptive innovation opportunity for toy manufacturers to tap into popular movie franchises.
- Entertainment Merchandise
- The trend of creating dolls based on movie characters creates a disruptive innovation opportunity for the entertainment merchandise industry to expand their product offerings.
- Gender-inclusive Toys
- The Lara Croft Barbie, with its empowering and action-focused design, taps into the trend of gender-inclusive toys, presenting a disruptive innovation opportunity for toy companies to cater to a wider audience.
