March 2018 pop culture trends reveal the continued prominence of celebrities branching their businesses out of the entertainment industry, as well as the influence of social media on high fashion.
Sarah Jessica Parker has been considered a fashion icon ever since she blew up in popularity in Sex and the City, and she has now expanded her fashion business into a collaboration with Gap Kids. The collection, which is to appear in stores in spring, features endearing clothes that merge Gap's classic aesthetic with more playful, animal-themed designs.
Prada is merging the popularity of GIFs as well as influencers by launching GIFs for Instagram that feature the popular online "influencer" and CGI model, Miquela Sousa, revealing the importance for even high end brands to maintain an authentic online persona.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
