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Jack Daniel's is Launching a Branded Podcast Called 'Around the Barrel'

 - Feb 14, 2018
References: jackdaniels & foodandwine
With a growing number of consumers turning to podcasts for inspiration, education and entertainment, companies are putting forth their own branded podcasts; while eBay's Open For Business puts a focus on entrepreneurship, mattress brand Casper launched one called In Your Dreams that offers a creative take on sleep. Other newly launched podcasts include Outside the Box from multinational retailer Walmart and Marvel's Wolverine: The Long Night.

Jack Daniel's is now launching an official podcast of its own called 'Around the Barrel with Jack Daniel's,' which aims to spotlight "the stories and insights that make Lynchburg and Jack Daniel’s so unique."

When tuning into the podcast, listeners can expect to hear from Master Distiller Jeff Arnett, distillery tour guides and special guests who help to tell the stories of the historic brand, the world of whiskey and what makes Jack Daniel's so relevant today.

Image Credit: Jack Daniel's