The March 2018 media ideas offer a look into the way popular formats like documentaries and podcasts are being completely reshaped with interactive technology. For its Civilisations series, BBC launched a companion Civilisations AR app, which offers a look at historical artefacts and exhibits from around the world in augmented reality. Similarly, Channel 4 created an app that gives people the chance to experience the premise of its Hunted TV show in real life.
While podcasts are thought of as audio-only formats, The Guardian launched Strange Bird with a new chat-style experience that enhances the listening experience with GIFs, charts and other visuals that support the material.
Some of the most political media ideas include the browser-based game Bad News from the European journalist team Drog, as well as the wage gap magazines released by Maclean’s asking men to pay more for an issue.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
