Non-profit organization Public Radio Exchange (PRX) recently announced they are collaborating with independent podcast networks Night Vale Presents (specializing in scripted fiction) and Gen-Z Media (kids programming) to produce podcasts for children. Although both of these podcast producers will continue to operate completely independently, PRX will provide technology, marketing and ad sales for existing shows and support new podcasts in development. This is the first time PRX has dabbled in podcasts for kids.
This expansion demonstrates the ample amount of opportunity for this sort of programming and shows the effectiveness of podcast advertising, especially now that Apple offers data-based podcast analytics. Podcasts for children are also a way to reduce their screen time, but keep them entertained in a very screened-in world