To accompany its new nine-part series, 'Civilisations,' BBC launched the Civilisations AR app on iOS and Android.
The series offers a look into the origins of human creativity, through everything from ancient cave drawings to modern-day photography. As such, the app will offer a complementary multimedia experience where users will be able to explore historical artefacts and exhibits from around the world.
In partnership with more than 200 organizations, BBC and digital agency Nexus Studios created 3D scans of The Kiss by Auguste Rodin, The Torquay Mummy from the Torquay Museum and the Umbrian Madonna and Child from the National Museum of Scotland. With the app, it is said that users can "rub" their way through layers of history to uncover what the objects originally looked like.
Image Credit: BBC
Key Themes Behind This Trend
- Augmented Reality (AR) in Documentaries
- The Civilisations AR app demonstrates the potential for AR to enhance multimedia experiences in documentary storytelling.
- Multimedia Exploration of Historical Artefacts
- The app showcases the opportunities for users to digitally explore and interact with historical artefacts from around the world.
- Partnerships for 3D Scanning and Content Creation
- The collaboration between BBC, Nexus Studios, and 200 organizations highlights the potential for partnerships to create compelling 3D scans and content for AR experiences.
Where This Applies
- Media and Entertainment
- The use of AR in documentaries presents disruptive innovation opportunities for media companies to create immersive and interactive storytelling experiences.
- Museums and Cultural Institutions
- The app demonstrates how museums and cultural institutions can digitally enhance their exhibits and make historical artefacts more accessible to a wider audience.
- Digital Agencies and Content Creation
- The collaboration between BBC and Nexus Studios showcases the potential for digital agencies and content creators to leverage AR technology for innovative multimedia projects.
