Vancouver Biennale, a non-profit charitable organization that is dedicated to mounting eye-catching and thought-provoking outdoor artwork and sculptures in the Canadian city of Vancouver, has launched an innovative new artwork app that is designed to make it easier for art lovers to appreciate the temporary public artwork situated beneath the city's Cambie Bridge.
The 'Vancouver Biennale' artwork app enables anyone who has a smartphone to enjoy what is being dubbed the biggest augmented reality art experience of its kind, a 1,765-square-meter installation developed by celebrated artist Jessica Angel. The app lets you scan various markers placed under the bridge in order to activate animations.
Available for both the iOS and Android platforms, this app is a fine example of how art, augmented reality and public engagement can intersect in the mobile space.
Image Credit: Vancouver Biennale
Key Themes Behind This Trend
- Augmented Reality Artwork
- Augmented reality art apps are on the rise, presenting disruptive innovation opportunities that can enhance public engagement and accessibility and amplify artists’ reach to wider audiences.
- Mobile Art Experience
- Mobile art apps offer new ways for people to experience artwork remotely, increasing accessibility and convenience and opening up new revenue opportunities, such as paid premium features.
- Public Art Engagement
- Technological enhancements to public art experiences, such as augmented reality, can increase public engagement and deepen connections between communities and the art they surround themselves with.
Where This Applies
- Art
- The art industry can leverage augmented reality and mobile technology to increase interactivity, accessibility, and exposure to artists and artworks.
- Tourism
- Augmented reality and mobile art apps can become a unique tourist attraction, stimulating innovation and increased revenues for cities and cultural organizations.
- Technology
- Augmented reality technology provides opportunities for innovation and new business models, such as developing custom AR experiences, selling software and hardware, offering consulting services, and more.
