To promote the BBC Earth Experience, BBC Studios worked with independent agency Undercurrent to create an augmented reality selfie booth pop-up that lets users virtually try on animal masks.
This interactive pop-up gives people of all ages the chance to learn more about the newest attraction in London, all the while using playful animal filters that are mapped in real-time to their movements.
This pop-up shares not only technological feats but also sustainable ones, since the internal structure was thoughtfully constructed with reclaimed birch plywood panels and the outer component was coated in colorful, non-toxic and compostable paint. Damian Clarke, chief executive of Undercurrent, said, "Ensuring that we’re building an asset with maximum re-use in mind, but also delivering something that is biodegradable at the end of its lifespan.”
Key Themes Behind This Trend
- Augmented Reality Selfie Booths
- AR selfie booths offer a playful and interactive way for users to try on virtual masks and filters in real-time.
- Experiential Marketing
- Brands are using pop-up booths as a way to engage customers and provide immersive experiences with their products or services.
- Sustainable Design
- The use of reclaimed materials and environmentally-friendly coatings in the construction of pop-up booths demonstrates a trend towards more sustainable event designs.
Where This Applies
- Entertainment
- The entertainment industry can take advantage of AR selfie booths to enhance the user experience at amusement parks, museums, and other attractions.
- Marketing and Advertising
- Marketers and advertisers can utilize pop-up booths as a unique and engaging way to promote products or offerings to target audiences.
- Event Planning
- The event planning industry can incorporate sustainable design principles into the construction of pop-up booths, creating eco-friendly and visually appealing event spaces.
