The Louvre, the world's most visited museum, has announced the launch of a dedicated digital platform called Louvre+. The new platform represents a move by the Parisian museum to boost its virtual presence and engage international audiences -- an initiative that was motivated by the pandemic, which significantly impacted the historic landmark's attendance numbers.
Developed in partnership with Art Explora, Louvre+ will provide users with a portal to watch web series videos that provide deeper insights into the Louvre's history and exhibitions. In addition, users can embark on virtual museum tours to visit themed collections such as Islamic arts or Greek antiquities. Moreover, the museum plans to host live-stream broadcasts on the platform, allowing users to sit in on special events.
Image Credit: Louvre+
Why This Trend Is Growing
- Digital Museum Platforms
- The pandemic has accelerated the shift to digital museum platforms, creating opportunities for museums to engage with a wider, global audience.
- Virtual Museum Tours
- Virtual tours provide a low-cost alternative to physical museum visits and offer opportunities for immersive, interactive experiences across collections to users worldwide.
- Live-streamed Virtual Events
- Live-streaming events provide museums with the ability to broadcast interactive educational and social programming, creating opportunities for user engagement and potentially increased revenue streams.
Industries Being Reshaped
- Museums
- Museums can leverage digital platforms to reach a wider audience and potentially improve revenue streams, while also offering educational and immersive experiences.
- Tourism
- Digital museum platforms could provide tourism companies with an opportunity to offer virtual sightseeing tours, creating a new revenue stream with low costs and the potential for scale.
- Education
- Digital museum platforms could provide educators with a new tool for inspiring students and supplementing classroom learning with immersive, interactive experiences.
