Calvin Klein is furthering its exploration through Americana in its newest #MyCalvin's campaign which stars Millie Bobby Brown, Paris Jackson and Lulu Tenney.
The ad takes place in the same barn-like location that the previous ad, starring the Kardashian-Jenner sisters, was shot. In this feature, the three models are seen sporting Klein's newest line with pieces inspired by Americana. Millie Bobby Brown is seen sporting an all-white denim outfit that's been updated with a red stripe running down the side. Meanwhile, Paris Jackson is outfitted in a pair of blue jeans and the brand's iconic branded sports bra.
This editorial was shot by Willy Vanderperre, and introduces the new and more colorful Calvin Klein pieces.
Image Credit: <a target="_blank" href="https://www.instagram.com/willyvanderperre/?hl=en">Willy Vanderperre</a>
Why This Trend Is Growing
- Americana-inspired Fashion
- Exploring new and colorful pieces that are inspired by Americana can disrupt the fashion industry.
- #mycalvins Campaign
- The new #MyCalvins campaign proves that collaborating with influencers and celebrities can breathe new life into a brand's advertising strategy.
- Branded Sports Bras
- Investigating new branded sports bras that are comfortable and stylish can disrupt the underwear industry.
Industries Being Reshaped
- Fashion
- Innovating new designs inspired by Americana can disrupt the fashion industry and draw in new customers.
- Advertising
- Collaborating with influencers and celebrities in advertising strategies can disrupt the traditional advertising industry and reach a wider audience.
- Underwear
- Creating branded sports bras that are both comfortable and stylish can disrupt the underwear industry and appeal to a wider range of customers.
