Fashion house Prada is expanding its social media presence with couture GIFs inspired by the Fall/Winter 2018 runway designs. By typing the label's name in the GIFs section of Instagram Stories, various animated illustrations will show up that reference the latest collection, as well as some stickers that are dedicated to previous capsules—from dynamic monkey silhouettes and flaming shoes to flashing robot logos and popping spider graphics.
The Fall/Winter 2018 runway collection is definitely a futuristic take on style and the couture GIFs tie in with the tech-savvy message. To announce the launch of this new feature, Prada tapped into the popular CGI Instagram influencer Lil Miquela Sousa to announce the drop of the couture GIF stickers.
Photo Credits: Instagram, InStyle Magazine, Vogue