Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

40 Influencer Marketing Innovations

From Virtual Fashion Models to Teen-Created Lifestyle ZInes

— October 11, 2018 — Social Media
These influencer marketing innovations range from virtual fashion models to teen-created lifestyle zines. Most recently, virtual fashion influencers like Instagram's Lil Miquela and model Shudu -- a project by photographer Cameron James-Wilson -- have slowly replaced human subjects both in editorials and sponsored posts for companies like Prada and Giphy.

When it comes to traditional influencers who are changing the landscape of fashion and lifestyle marketing, Alessandra Garcia Lorido and Bretman Rock come to mind. While Alessandra is a plus-sized model and influencer who recently collaborated with fast fashion brand Nasty Gal for a size-inclusive collection, Bretman Rock is known for his humorous, engaging and LGBT-friendly Instagram and YouTube beauty content. The makeup artist and social media star recently garnered a deal with beauty brand Morphe, launching a signature highlighter palette inspired by ocean hues and his native home of Hawaii.

Other influencer marketing innovations to note include Bonkers Toys' recent collaboration with YouTube child star Ryan of Ryan ToysReview. The collaboration resulted in the launch a signature range designed by the young influencer and consisted of exclusive and pocket-sized 'Ryan's World' action figures.
8.3
Score
Popularity
Activity
Freshness
40
Celebrity-Hosted Spring Cleaning Guides
Celebrity-Hosted Spring Cleaning Guides
Mr. Clean's Magic Eraser Ad Stars TV Host Jillian Harris
<
39
Drag Queen-Made Cosmetic Lines
Drag Queen-Made Cosmetic Lines
RuPaul's Cosmetic Line Will be Hitting the Shelves Soon
<
38
Inspirational Cooking Web Series
Inspirational Cooking Web Series
'La Vida Comida' Employs Latin-American Chef Jose Garces
<
37
Animated Influencer Webseries
Animated Influencer Webseries
DanTDM's 'DanTDM Creates a Big Scene' is a New YouTube Red Original
<
36
LGBT Streaming Platforms
LGBT Streaming Platforms
WOW Presents Plus is a SVOD Service with a Focus on LGBT Programming
<
35
Southern Celebrity Lifestyle Guides
Southern Celebrity Lifestyle Guides
Reese Witherspoon is Coming Out with Her Own Lifestyle Book
<
34
Emboldening Skincare Campaigns
Emboldening Skincare Campaigns
Olay's 'Face Anything' Campaign Celebrates Unique Traits
<
33
Animal Vlogger Onesies
Animal Vlogger Onesies
Ardene Collaborated with YouTuber LaurDIY on a Onesie Collection
<
32
Shoppable Reading Experiences
Shoppable Reading Experiences
Riley Costello's shopfiction Lets Readers Shop Character Outfits
<
31
Hip Investing Campaigns
Hip Investing Campaigns
Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future"
<
30
Interactive Social Media Shows
Interactive Social Media Shows
Snap Originals' 'Show Portals' Let Fans Virtually Explore Scenes
<
29
Mobile Browser Makeup Try-Ons
Mobile Browser Makeup Try-Ons
Coty's COVERGIRL Experience Does Not Require an App Download
<
28
Celebrity Architecture Classes
Celebrity Architecture Classes
The Frank Gehry MasterClass is Available Online
<
27
Inclusive Cosmetic Commercials
Inclusive Cosmetic Commercials
FENTY Beauty's Ad is Sassy and Supportive of the LGBTQ+ Community
<
26
Guacamole-Inspired Lip Kits
Guacamole-Inspired Lip Kits
Chipotle Gifted Kylie Jenner a Custom Guac Lip Kits
<
25
Cartoon Vlogger Influencers
Cartoon Vlogger Influencers
Sanrio's Hello Kitty Just Got an Incredibly Adorable YouTube Channel
<
24
Celebrity Model-Fronted Lingerie Ads
Celebrity Model-Fronted Lingerie Ads
Emily Ratajkowski's Dkny Lingerie Ad Promotes Self-Assurance
<
23
Influencer-Created Cosmetics
Influencer-Created Cosmetics
Pixi Beauty Collaborated with a Trio of Beauty Gurus on #PixiPretties
<
22
Collaborative Influencer Fashion
Collaborative Influencer Fashion
/Nyden Created Gen Z-Targeted Styles with Dua Lipa & Justine Skye
<
21
Extended Sizing Fashion Collections
Extended Sizing Fashion Collections
Alessandra Garcia Lorido Showcases Nasty Gal's Latest Capsule
<
20
Collaborative Cereal Meals
Collaborative Cereal Meals
Duff Goldman and Kellogg's are Offering an Exclusive Dining Experience
<
19
Exploratory Beauty Campaigns
Exploratory Beauty Campaigns
The ASOS Face + Body Series Talks Identity, Gender & Beauty
<
18
Vlogger Advent Calendars
Vlogger Advent Calendars
The Zoella Advent Calendar Contains Surprises from the YouTube Star
<
17
Latino Influencer Summits
Latino Influencer Summits
Hispanicize Texas Aims to Empower With Engaging Sessions
<
16
Beauty Influencer Brow Kits
Beauty Influencer Brow Kits
Eylure and Vegas Nay Joined to Create a Versatile Palette
<
15
Teen-Created Zine Communities
Teen-Created Zine Communities
The Crybaby Zine Was Created by Teens, for Teens
<
14
Influencer-Driven Fashion Lines
Influencer-Driven Fashion Lines
H&M's /Nyden Line Taps Popular Media Influencers
<
13
Cookie-Drawn Eyebrows
Cookie-Drawn Eyebrows
The #OreoBrows Oreo Challenge Has People Make Snack-Like Eyebrow Art
<
12
Influencer Family Fashion Campaigns
Influencer Family Fashion Campaigns
This Acne Studios Campaign Features the Lewis-Anthony Clan
<
11
Child Influencer-Created Toys
Child Influencer-Created Toys
Bonkers Toys Launched Ryan's World with YouTube's Ryan's ToysReview
<
10
WOC Beauty Tutorials
WOC Beauty Tutorials
BET Networks and Beautycon are Sharing Diverse Beauty Looks
<
9
Collaborative Comedic Influencer Palettes
Collaborative Comedic Influencer Palettes
Morphe and Bretman Rock Created a Highlighter Palette
<
8
Athlete-Inspired Designer Sportswear
Athlete-Inspired Designer Sportswear
Virgil Abloh & Nike Collaborate on a Line for Serena Williams
<
7
Pet Influencer Linen Campaigns
Pet Influencer Linen Campaigns
Brooklinen Crowd Sourced Images from Instagram-Famous Pets
<
6
YouTube Star Clothing Collections
YouTube Star Clothing Collections
Emma Chamberlain and Dote Release an Exclusive Online Collection
<
5
Hip Styling Dolls
Hip Styling Dolls
MGA's 'Who's That Girl' is a Fun and Kid-Friendly Beauty Range
<
4
Parody Influencer Apparel
Parody Influencer Apparel
Marc Jacobs and Ava Nirui Collaborated on an Official Bootleg Hoodie
<
3
Digital Influencer Fashion Collaborations
Digital Influencer Fashion Collaborations
Lil Miquela Showcases an Exclusive T-Shirt by Barneys
<
2
Virtual Fashion Influencers
Virtual Fashion Influencers
Miquela Sousa is Instagram's First Virtual Fashion Icon
<
1
Fully Digital Models
Fully Digital Models
Shudu is a Project by Photographer Cameron James-Wilson
<