'Ryan's World' is the name of a new line Bonkers Toys created in collaboration with young Ryan and the Ryan ToysReview team from YouTube. With more than 12 million subscribers, Ryan's ToysReview is one of the most popular channels on YouTube, particularly for kids and parents who are interested in learning about the newest and most entertaining toys.
At the New York Toy Fair, Bonkers Toys previewed the licensed 'pocket.watch' toys set to be launched in the fall of 2018 as part of an exclusive, invitation-only event.
Ryan ToysReview has been identified as Forbes as the top YouTube Child Influencer, and like Ryan, a number of kids are growing up wanting to take an active part in the creation of their own playthings, rather than just be consumers.
Key Themes Behind This Trend
- Child Influencer-created Toys
- Creating toys in collaboration with child influencers provides a unique and engaging way for kids to actively participate in the development of their own playthings.
- Youtube Toy Reviews
- YouTube toy review channels have become a popular platform for showcasing and promoting the newest and most entertaining toys, presenting an opportunity for toy manufacturers to leverage this trend for product exposure.
- Pocket.watch Toy Line
- The exclusive 'pocket.watch' toy line, previewed at the New York Toy Fair, offers an opportunity for toy companies to collaborate with popular YouTube channels and tap into their vast audience for increased product visibility.
Where This Applies
- Toy Manufacturing
- Toy manufacturers can capitalize on the trend of child influencer-created toys by partnering with popular YouTube channels to create unique and popular playthings, boosting sales and brand recognition.
- Youtube Content Creation
- With YouTube toy review channels gaining tremendous popularity, content creators and influencers can explore opportunities to collaborate with toy manufacturers, creating engaging content while monetizing their channels through brand partnerships and endorsements.
- Marketing and Advertising
- Marketing agencies and advertisers can leverage the trend of YouTube toy reviews and child influencer-created toys to reach a highly engaged and influential audience, integrating product placement and promotional campaigns into popular YouTube channels.
