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Top 100 Toys Trends in 2018

From Bluetooth-Connected Fidget Cubes to Cardboard Gaming Kits

— January 26, 2019 — Life-Stages
Toys have evolved far beyond simple building blocks and figurines and this list of 2018 toy trends showcases how technology, education, and innovation are rapidly disrupting the toys children and adults interact with.

Cooking-based toys have been around for quite some time and while imagination was usually driving the fun with these toys, '4D Chef' is hoping to change that with a more immersive experience. Taking advantage of VR technology, 4D Chef offers interactive elements that introduce various recipes to kids. The VR game will also contain an educational aspect and will teach children various food facts, including why apples turn brown, the difference between unhealthy and healthy fats, and much more.

Also included on this list is a medieval-inspired marshmallow launcher designed for the fun-loving adult. Known simply as the Marshmallow Crossbow, this unique toy is fully handcrafted and is composed of over 99% natural materials. To ensure safety, the Marshmallow Crossbow can only shoot slightly dry regular-sized marshmallows and does not have enough power to cause any injury.

To learn more about toy trends for the year ahead, check out our 2019 Trend Report.
7.1
Score
Popularity
Activity
Freshness
100
Cardboard Gaming Kits
Cardboard Gaming Kits
Nintendo Labo Introduces DIY Kits for the Nintendo Switch
<
99
Expansive Wizarding Microscales
Expansive Wizarding Microscales
A LEGO Hogwarts Castle Will Be Sure to Please Harry Potter Fans
<
98
Collectible Superhero Action Figures
Collectible Superhero Action Figures
Hasbro's New Action Figures are from Avengers: Infinity War
<
97
Electricity-Teaching Toys
Electricity-Teaching Toys
Marvel's 'Electro Hero Kit' is a Fun Way to Teach Electricity Basics
<
96
Earth Day Kid's Collectibles
Earth Day Kid's Collectibles
BoxLunch and Disney Created a Wall-E Collection for Earth Day
<
95
Mexican Artist Doll Collectibles
Mexican Artist Doll Collectibles
The 'FRIDIS' Art Toy Collection is 3D-Printed and Handpainted
<
94
Low-Tech Robotics Kits
Low-Tech Robotics Kits
Thames & Kosmos' Coding & Robotics Set Teaches without Mobile Devices
<
93
Terrifying Alien Collectibles
Terrifying Alien Collectibles
Slideshow Collectibles Alien Queen Marquette is Scarily Realistic
<
92
Ultra-Realistic Puppy Toys
Ultra-Realistic Puppy Toys
'Ricky the Trick-Lovin Pup' is a Highly Convincing Companion Toy
<
91
Miniature Vintage Car Replicas
Miniature Vintage Car Replicas
This Handcrafted Bentley Replica Looks Exactly Like the Original
<
90
Family-Friendly AR Apps
Family-Friendly AR Apps
The EVOKE App Brings Real-World Art to Life Through Mobile Screens
<
89
Inflatable Dinosaur Toys
Inflatable Dinosaur Toys
Jurassic World Inflatable Costumes Bring Fans Closer to the Upcoming Film
<
88
Easter Rabbit Plush Toys
Easter Rabbit Plush Toys
The Tot Created the Pani Pieska Rabbit Doll as the Perfect Easter Gift
<
87
Nostalgic Collectible 90s Figures
Nostalgic Collectible 90s Figures
The Kidrobot Nickelodeon Nick 90s Blind Box Minis are Retro
<
86
Limited-Edition Vinyl Toys
Limited-Edition Vinyl Toys
JANKY Art Toys Feature Designs From 16 Famous Artists
<
85
Action Cam Toy Cars
Action Cam Toy Cars
The Hot Wheels 'Zoom In' Car was Developed by Mattel and GoPro
<
84
Stunning Supervillan Figures
Stunning Supervillan Figures
The Hot Toys Thanos Action Figure is a Perfect Replica of the Titan
<
83
Developmental Toy Subscription Services
Developmental Toy Subscription Services
'Elfbox' Delivers Personalized Toys Each Month
<
82
Furniture Puzzle Toys
Furniture Puzzle Toys
Tactic Games' Mini Home Sets Combine Design with Building Challenges
<
81
Collectible Stuffed Toy Playsets
Collectible Stuffed Toy Playsets
Soft'n Slo Squishies are Collectible Toys with Varying Designs
<
80
Millennial-Targeted Board Games
Millennial-Targeted Board Games
These New Hasbro Board Games Modernize Classic Titles
<
79
Sustainability Focused Table Games
Sustainability Focused Table Games
The 'Labyrinth' Educational Toy Teaches Players About Recycling
<
78
Infinitely Spinning Tops
Infinitely Spinning Tops
The LIMBO Top is Implicitly Inspired by 'Inception'
<
77
Hip Styling Dolls
Hip Styling Dolls
MGA's 'Who's That Girl' is a Fun and Kid-Friendly Beauty Range
<
76
Comical Parrot Toys
Comical Parrot Toys
Hasbro's 'Rock-a-too the Show Bird' Sings, Dances, Jokes and Imitates
<
75
Smartphone-Requiring Games
Smartphone-Requiring Games
The 'GAME of PHONES' Game is for Those Who are Always on Their Phone
<
74
Touch-Responsive Board Games
Touch-Responsive Board Games
'Blinks' is a Lit-Up Social Board Game That is Fit for Any Age Group
<
73
Juvenile Sleep Companion Clocks
Juvenile Sleep Companion Clocks
The 'Tick Tock Turtle' Kids Alarm Clock Teaches Routine and More
<
72
Pixelated Desktop Puzzle Toys
Pixelated Desktop Puzzle Toys
'Zero Pixels' Requires Users to Leave No Empty Space
<
71
Connected Gamified Piggy Banks
Connected Gamified Piggy Banks
The 'GoSave' Smart Piggy Banks Make Saving Money Fun for Kids
<
70
Moon-Inspired Stress Balls
Moon-Inspired Stress Balls
Makiko Yoshida Creates a Series of Stress Relief Toys
<
69
Soaking Watermelon Toys
Soaking Watermelon Toys
Yulu's 'Watermelon Smash' Turns Cooling Off with Water into a Fun Game
<
68
Eco-Friendly Cork Toy Blocks
Eco-Friendly Cork Toy Blocks
These Construction Toys by QURKIES are Soft and Silent
<
67
Spooky Nighttime Board Games
Spooky Nighttime Board Games
The ThinkFun Shadows in the Forest Needs to be Played in the Dark
<
66
Interactive Child Companion Toys
Interactive Child Companion Toys
'Lummee' Helps Kids Get to Sleep, Wake Up and Enjoy Music
<
65
Intergalactic Franchise Robot Toys
Intergalactic Franchise Robot Toys
The Star Wars furReal Ultimate Co-Pilot Chewie is Interactive
<
64
Bath-Friendly Grooming Toys
Bath-Friendly Grooming Toys
Moose Toys' Scruff-a-Luvs Begin as Matted Balls to Be Washed
<
63
Education 3D-Printing Pens
Education 3D-Printing Pens
The 3Doodler Start STEM Kit Includes Educational Builds
<
62
DIY AI Robot Kits
DIY AI Robot Kits
The Smartibot Kit Demystifies AI by Turning It into a Do-it-Yourself Toy
<
61
Rescue Animal Toys
Rescue Animal Toys
‘Rescue Runts’ Inspire Kids to Care for Pets in Need of Love
<
60
Marshmallow-Launching Toys
Marshmallow-Launching Toys
The Marshmallow Crossbow Propels Projectiles Over 60 Feet
<
59
Wooden Triangle Block Toys
Wooden Triangle Block Toys
Areawear's New Geometric Snake Block Toys are Both Fun and Educational
<
58
Life-Sized Building Blocks
Life-Sized Building Blocks
The MODU Tactile Foam Blocks Encourage Play and Creativity
<
57
Architecture-Themed Kids Toys
Architecture-Themed Kids Toys
Areaware's New Blockitecture Tower Set is Both Fun and Educational
<
56
Imaginative Toy Kits
Imaginative Toy Kits
'Toyi' Allows Children to Endlessly Redefine It for Limitless Play
<
55
Aquatic Ball Games
Aquatic Ball Games
The New Spikebuoy Game Set Brings the Spikeball Sport to the Water
<
54
Two-In-One Stuffed Toys
Two-In-One Stuffed Toys
Cubcoats Unzips From a Stuffed Animal to a Hoodie Sweater
<
53
Interactive Erupting Toys
Interactive Erupting Toys
Skyrocket's 'Grumblies' Can Be Calmed Down or Provoked
<
52
Shape-Shifting Plush Toys
Shape-Shifting Plush Toys
Morph Toy Gets Fluffier the More You Play with It
<
51
Infinite Ammo Dart Guns
Infinite Ammo Dart Guns
The Nerf N-Strike Elite Infinus Blaster Can be Continuously Reloaded
<
50
Floating Fidget Spinner Holders
Floating Fidget Spinner Holders
The Fidget Spinner Hover Platform Turns the Toy into an Art Piece
<
49
Emotional Communication Toys
Emotional Communication Toys
The 'AMICA' Smart Toy Helps Children with Autism Learn About Feelings
<
48
Inspiring Superhero Rag Dolls
Inspiring Superhero Rag Dolls
La Loba Teaches Kids to Celebrate Being Different and Independent
<
47
Multipurpose Fidget Pens
Multipurpose Fidget Pens
The 'OrbitPen' Lets You Play without Breaking Your Concentration
<
46
Childhood Toy-Inspired Jewelry
Childhood Toy-Inspired Jewelry
This Polly Pocket Jewelry Collection is Elegant and Nostalgic
<
45
Kitchen Playset Pillows
Kitchen Playset Pillows
Sago Mini's Pillow Toy is a Space-Saving Kitchen Playset Alternative
<
44
Design-Friendly Illustrated Kids Books
Design-Friendly Illustrated Kids Books
This Project Boasts Philip Giordano's Geometric Style
<
43
Motorcycle-Inspired Rocking Toys
Motorcycle-Inspired Rocking Toys
Moto Rocker Captures the Feel of a Real Bike with Custom Pieces
<
42
Interactive STEM Education Storybooks
Interactive STEM Education Storybooks
The Discover Wonders Talking Books are Fun to Use
<
41
Four-in-One Sports Boards
Four-in-One Sports Boards
Jakks Pacific's 'MorfBoard' Transforms into a Skateboard, Scooter & More
<
40
3D-Printed Genius Toys
3D-Printed Genius Toys
The Real Play Coalition's 'Open Einstein' Replicates a Genius' Playthings
<
39
Screenless Coding-Teaching Toys
Screenless Coding-Teaching Toys
The MangoBot Toy Helps Children Three and Up Learn STEM Skills
<
38
Fishmonger Puzzle Games
Fishmonger Puzzle Games
The 3D Tuna Dissection Puzzle Challenges Users to Recall Anatomy
<
37
Modern Puzzle Block Toys
Modern Puzzle Block Toys
PAP YAY is a Colorful and Design-forward 10-piece Block Toy
<
36
Alternatively Shaped Chalks
Alternatively Shaped Chalks
Nikolas Bentel Reimagines the Way People Use Chalk for Drawing
<
35
Sitcom-Themed LEGO Sets
Sitcom-Themed LEGO Sets
User Mric76 Proposes a Throwback in the Form of a Friends LEGO Set
<
34
Interactive Programming Toys
Interactive Programming Toys
The 'KicoBox' Helps Anyone Get Started with Coding
<
33
Pimple-Simulating Toys
Pimple-Simulating Toys
The 'Pop It Pal' Lets You Squeeze Artificial Blemishes
<
32
Toy-Storing Activity Workstations
Toy-Storing Activity Workstations
The IO Doodle Box Encourages Crafting and Organization
<
31
Eco-Friendly Miniature Furniture
Eco-Friendly Miniature Furniture
EcoBirdy Makes Children's Furniture That Teaches About Recycling
<
30
Whimsical Family-Run Kid Shops
Whimsical Family-Run Kid Shops
Treehouse Offers Eclectic Collections and Creative Spaces for Kids
<
29
Shareable Toy Subscription Services
Shareable Toy Subscription Services
Whirli Redefines the Meaning Behind Playtime & Builds Value
<
28
Sophisticated Magnetized Fidget Toys
Sophisticated Magnetized Fidget Toys
The Speks Magnetic Desk Toys Come in Three Different Styles
<
27
Customizable Action Figures
Customizable Action Figures
The Superheroine Blank Female Action Figures are Personalization-Ready
<
26
Tangled Sensory Toys
Tangled Sensory Toys
Tangle Creations' Tangle Jr. Hairy is an Interactive Fidget Cube Alternative
<
25
Plastic-Free Water Balloons
Plastic-Free Water Balloons
This Water Balloon Kit Teaches How to Make Spherified Water
<
24
Immersive Story Orbs
Immersive Story Orbs
Storyballs are a Fun, Screen-Free Way to Engage Kids
<
23
Scented Surprise-Inside Toys
Scented Surprise-Inside Toys
Bandai's 'Bananas' Combine the Joy of Collectible and Surprise Toys
<
22
Hungry Dinosaur Toys
Hungry Dinosaur Toys
Hasbro's FurReal Munchin' Rex Eats Plastic Broccoli and Cookie Toys
<
21
DIY Cardboard Tool Kits
DIY Cardboard Tool Kits
The Makedo Cardboard Construction Toolset Enables Creativity
<
20
VR Cooking Toys
VR Cooking Toys
'4D Chef' Shares Interactive Recipes in Augmented and Virtual Reality
<
19
Tactile Adult Fidget Toys
Tactile Adult Fidget Toys
These Sculptural Toys Create Different Experiences for Users to Enjoy
<
18
Gold-Plated Desktop Toys
Gold-Plated Desktop Toys
The 'Halospheres' Spin at 3,600RPM and Create a Soothing Experience
<
17
3D Swine Anatomy Puzzles
3D Swine Anatomy Puzzles
The Megahouse 3D Pig Dissection Puzzle Teaches Animal Anatomy and More
<
16
Fidget Toy Candies
Fidget Toy Candies
YOLO Candy's Fidget Pop Pairs Two Lollipop Flavors on a Spinning Unit
<
15
Architecturally-Informed LEGO Coffee Tables
Architecturally-Informed LEGO Coffee Tables
Yusong Zhang's Creation is Multi-Colored & Intricate
<
14
Squishy Poop-Themed Toys
Squishy Poop-Themed Toys
'Sticky the Poo' from Hog Wild is a Seriously Gross Toy for Kids
<
13
Open-Ended Children's Toys
Open-Ended Children's Toys
The Knotty Toy Allows for Free Expression Through Electrical Connection
<
12
Bluetooth-Connected Fidget Cubes
Bluetooth-Connected Fidget Cubes
The 'Masta Box' Fidget Toy Enables Play and Productivity
<
11
Wearable Plush Pets
Wearable Plush Pets
Skyrocket's 'Pomsies' are Fuzzy, Portable and Interactive
<
10
Interactive Kids Composting Units
Interactive Kids Composting Units
The 'Fytó' Teaches Food Waste Awareness for Young Ones
<
9
Three-in-One Child Bikes
Three-in-One Child Bikes
The 'TF1' Bike Transforms into Different Solutions for Kids to Ride
<
8
Kid-Friendly Balance Toys
Kid-Friendly Balance Toys
Rocksteady Creates Toys to Help Kids Grow and Learn
<
7
LEGO-Made Modular Furniture Pieces
LEGO-Made Modular Furniture Pieces
Stüda's Life-Size LEGO Furniture is Appropriate for All Ages
<
6
Demure Hypnotic Desk Toys
Demure Hypnotic Desk Toys
The 'VORTECON' is Fun to Look at and Play with
<
5
Bubbly Desktop Fidget Toys
Bubbly Desktop Fidget Toys
The 'Bubble' Top Brings a Modern Twist to a Classic Toy
<
4
Connected Puzzle Desk Toys
Connected Puzzle Desk Toys
The GoCube Infuses a Classic Toy with Cutting-Edge Technology
<
3
Screen-Free Activity Toys
Screen-Free Activity Toys
The 'Story Ball' Helps Children Develop Their Motor Skills
<
2
Smartphone Fidget Spinner Attachments
Smartphone Fidget Spinner Attachments
The 'Fidj' Smartphone Accessory Turns Your Device into a Toy
<
1
Stylish Workstation Dexterity Toys
Stylish Workstation Dexterity Toys
The 'Venn Puzzle' is a High-Quality Device for Mental Breaks
<