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The Hot Wheels 'Zoom In' Car was Developed by Mattel and GoPro

 - Jun 7, 2018
References: play.hotwheels & geeky-gadgets
The Hot Wheels 'Zoom In' car is a new toy developed through a partnership between Mattel and GoPro that will provide users of all ages to capture drives. Integrated with a space to hold your GoPro hero Session or Hero5 Session, the toy car can be used in the brand's existing tracks or as a piece of equipment to capture playing. A metal latch holds the camera in place, while the durable design of the car ensures it's capable of being used for extended periods for play or interactive recording experiences.

The Hot Wheels 'Zoom In' car is priced at $1.09, will be available later this month and also coincides with the brand's 50th anniversary to make it a must-have for collectors.