The Hot Wheels 'Zoom In' car is a new toy developed through a partnership between Mattel and GoPro that will provide users of all ages to capture drives. Integrated with a space to hold your GoPro hero Session or Hero5 Session, the toy car can be used in the brand's existing tracks or as a piece of equipment to capture playing. A metal latch holds the camera in place, while the durable design of the car ensures it's capable of being used for extended periods for play or interactive recording experiences.
The Hot Wheels 'Zoom In' car is priced at $1.09, will be available later this month and also coincides with the brand's 50th anniversary to make it a must-have for collectors.
Action Cam Toy Cars
More Stats +/-
AI-Assisted Racing Toys
DIY Model Car Makers
Realistic Toy Car Games
Illustrative Toy Car Publications
Real Life Video Games
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.