Quickly becoming a viral sensation, the Cubcoats stuffed animal easily unzips to become a hoodie sweater. While the concept may seem incredibly simple, Cubcoats could easily make $10 million in sales in 2018 and could become the next big toy craze around the world. The concept was scouted early in its development as it received funding from Jen Rubio, co-founder of Away; Daniel and Michael Broukhim, cofounders of FabFitFun; Dreamers Fund; which is founded by Will Smith, and even Major League Baseball.
All of this support has lead Cubcoats to rapidly expand as it aims to go way beyond its simple origins. The aim seems to be to create an immersive world, in which each of the individual stuffed toys have their own distinct narrative.