Pillow Cube is inviting additional backers on a Kickstarter campaign for its latest advancement in sleep technology: the Pillow Cubs side-sleeper pillow. Like prior adult models, Pillow Cubs boasts a strong, supportive foam core that encourages effective side-sleeping, known to have many health benefits and result in better quality sleep.
Part pillow and part teddy bear, the cute and comfy fold-up pillow is made with endurance and durability in mind in order to keep up with kids. The pillow also doubles as a toy and playmate with the adorable animal faces creating engaging characters. So far, Pillow Cube is offering four animal characters to choose from: Sleepy Shark, Uniquely Unicorn, Bravery Bear, and Helpful Husky, with another two characters promised if a stretch goal is reached. Alongside the trademark pillow itself, a machine-washable outer cover is included.
Image Credit: Pillow Cube / Kickstarter
Why This Trend Is Growing
- Kid-friendly Pillows
- Bedding companies could incorporate more designs that are kid-friendly and double as toys.
- Targeted Sleep Technology
- There is an opportunity for companies to develop side-sleeping pillows that cater to specific demographics like pregnant women, toddlers, among others.
- Sleep Toys
- The concept of creating interactive sleep toys could open up a new market for entrepreneurs in both the toy and bedding industries.
Industries Being Reshaped
- Bedding Industry
- Companies in the bedding industry can create pillows that appeal to kids and double as toys.
- Children's Toy Industry
- Companies in the children's toy industry can come up with more toys that target the sleep niche.
- Pregnancy Pillow Industry
- The pregnancy pillow industry can create side-sleeping pillows that cater to pregnant women.
