From time immemorial, kids have been enamored by the hilarity of excrement, and Hog Wild Toys, a brand from Portland, Oregon, is leaning into that fecal fascination with 'Sticky the Poo', a new toy line unveiled at the American International Toy Fair. The collection of squeeze toys are made of a special material that, as its name suggests, causes them to stick to surfaces, thus encourage kids to toss around the phony feces as if they were monkeys.
While one might be loathe to call a toy with the name Sticky the Poo ingenious, it does in fact employ a clever design that parents will appreciate. Rather than using a sticky residue to give the toy its cling, the sticky material is built into the toy itself. Not only does this keep walls and surfaces clean, but it means that the toy can be washed off and reused when it collects dust.